MABYEN launches first book on day of the midwife


For MABYEN, it is a project of the heart for their community: MABYEN founders Manuela Apitzsch as well as paediatric nurse and masseuse at Mabyen's Baby Spa Miriam Kleinhaus have collected all tips on bonding, collated them and packed them into their very first book. The entire concept of MABYEN was inspired by the bonding process and is already reflected in the selection and recipes of their baby care products. This is how the story comes full circle. The focus and foundation of the MABYEN brand are very clearly positioned: For a strong bond right from the start – comfort and warmth that lasts a lifetime.

"If mums and dads develop a good bond with their baby right from the start, they give it comfort and warmth that will last a lifetime. MABYEN shows parents how to develop a bond successfully. The book is a wonderful companion for the first year of life!", says Julia Tomuschat / author of "Nestwärme, die Flügel verleiht", "Das Sonnenkind-Prinzip" and other books.

The book was officially launched in a streaming event on 5 May with Manuela Apitzsch, Miriam Kleinhaus and Tanya Neufeldt from mother.NOW. The date of 5 May was not chosen randomly for the book presentation. MABYEN deliberately chose the day of the midwife.


The MABYEN concept and associated products contribute to a harmonious time of getting to know each other and the family, create security in everyday life with baby and enable valuable experiences and feel-good moments. MABYEN's mission is to strengthen the parent-child bond that will sustain the adults of tomorrow for a lifetime. With its large midwifery community, the brand works daily on high-quality products for mum & baby, made from selected ingredients and which have proven their worth in midwifery care for several decades. MABYEN offers orientation and security. Because these are the basic requirements for mum & baby to be connected. And that from the very beginning. MABYEN celebrates its 5th anniversary in 2021.
In October 2017, MABYEN took part in the VOX start-up show "Die Höhle der Löwen" (Germany's equivalent to the UK's "Dragons' Den") and convinced entrepreneur Judith Williams of their idea. Today, Social Chain AG has a share in MABYEN.