After successful listing in the Prime Standard: Social Chain AG plans capital increase


  • Preparations for cash capital increase of up to 10 percent of share capital initiated
  • Objectives: Partial financing of the DS takeover, more liquidity for Social Chain shares
  • Wanja S. Oberhof: "Extremely positive response from the capital market after uplisting to the Prime Standard of the Frankfurt Stock Exchange.“

Berlin, 19 November 2021. For the first time after the successful listing in the Prime Standard of the Frankfurt Stock Exchange, Social Chain AG (ISIN: DE000A1YC996) is preparing a cash capital increase. Due to the positive response from investors in recent weeks, the transaction could be implemented in the short term, subject to market conditions. A capital increase of up to 10 percent of the share capital is planned, using the existing authorised capital and excluding subscription rights. The funds are to be used primarily to partially finance the purchase of DS Holding GmbH (DS Group). Social Chain AG had announced the acquisition of the internationally operating brand and trading company on 19 October 2021. The Executive Board and Supervisory Board of Social Chain AG have not yet made a decision on the volume and final timing of a possible capital increase.

Wanja S. Oberhof, CEO of Social Chain AG: "After the listing in the Prime Standard of the Frankfurt Stock Exchange, we received extremely positive feedback from the capital market, especially from institutional investors. This feedback has encouraged us to implement the possible cash capital increase already communicated at the time of the acquisition of DS Group and to place the shares in the short term. This step would also bring more liquidity to the Social Chain share and help to increase the free float."

The acquisition of DS Group is expected to be completed before the end of December 2021. After completion of the transaction, Social Chain AG expects a total revenue of more than EUR 620 million (proforma consolidated) for the 2021 financial year. On the basis of the integration of DS Group, Social Chain AG expects considerable growth: already for the financial year 2023, revenue of more than one billion EUR is targeted (see also media release from 19 October 2021). The newly formed company employs 1,400 people and has a total of 18 global locations, including Berlin, the Hamburg metropolitan region, Munich, London, Manchester, New York, Los Angeles, and Hong Kong.


Dirk Heerdegen | Head of Corporate Marketing & Communications Social Chain AG
Jana Walker | Senior Corporate & Brand PR Manager Social Chain AG
E: | T: +49 30 208 48 40 10

About The Social Chain AG: Social Commerce on a global scale
Social Chain AG is reshaping the world of brands and commerce with Social Commerce. Our strategy and our actions are "Digital first – direct to customer": from branding to marketing to direct sales of our products in the categories Food, Home & Living, Beauty, and Fitness. Our online shops are the most efficient points of sale for our Direct-to-Consumer brands. More than 70 percent of Direct-to-Consumer sales are performed by our owned and operated online shops. Our communities, with over 86 million followers worldwide, inspire our customers and amplify our brand messages. We manage the expansion of our Social Commerce system of communities, brands, digital points of sale and logistics via our integrated proprietary technology platform: LINKS which analyses interests, purchase intentions and product satisfaction along the entire digital customer journey.
Social Chain AG‘s headquarters are in Berlin, with additional locations in Munich, London, Manchester, New York and Los Angeles. Social Chain AG shares (WKN: A1YC99) are being traded on XETRA and other German stock exchanges. Since 12 November 2021, the shares of Social Chain AG are also listed in the Prime Standard of the Frankfurt Stock Exchange.

The content of this press release is for information purposes only and does not constitute investment advice or other recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The information provided cannot replace investment advice. The information contained in this press release is not to be construed as an assurance of possible price developments and should not be construed as a request to enter into a transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to sell securities or rights, or a solicitation to trade in securities or rights. Accordingly, The Social Chain AG and its affiliates make no representations or commitments as to the accuracy, completeness or correctness of the information or opinions contained herein. We assume no liability for direct or indirect damages caused by and/or in connection with the distribution and/or use of this document. The statements correspond to the status at the time of the preparation of this document. They may become obsolete due to future developments without the document being changed.