Berlin-based food and technology company KoRo announces its collaboration with Europe's largest drugstore chain, dm. From mid-June, selected KoRo products will be available in 2,000 dm stores. With dm, KoRo is adding a major high street retail partner to its existing listing. So far, KoRo products have been available in its own online store, at retailers including Alnatura, Edeka and Rewe, and at other selected online retailers.
The product offering in 2,000 dm stores across Germany is an important step in KoRo's retail expansion. As a new drugstore partner, dm will sell the Energyballs, which are popular with KoRo's customers and serve as an energy-rich snack for on-the-go and in-between meals. In addition, 1,700 of the 2,000 dm stores will also have displays offering other bestsellers from the KoRo range alongside the Energyballs, including freeze-dried fruits, lentil chips, date-hazelnut cream and protein bars. In total, the displays will include six different products, all of which contain no added sugar or preservatives and a very short ingredient list. The displays will act as a trial run; in the long term, KoRo is aiming for a broad-based dry assortment in all dm stores. Currently, KoRo's entire product range comprises around 1,000 items in the food sector, making it extremely diverse and accessible to all.
"The cooperation with dm is an important milestone for us and now opens up our innovative product portfolio to an even larger target group in offline retail," says Florian Schwenkert, COO of KoRo, explaining the decision for the cooperation. The successful introduction of KoRo products in the retail sector began last year. Around 650 stores of the supermarket chains Alnatura, Edeka, Müller, Rewe and dm Austria have been stocking KoRo since then; previously, the range was available exclusively online.
Within a year, KoRo can already look back on almost 3,000 store listings. A figure that will continue to grow rapidly, as further negotations with a number of possible retail partners are already taking place. KoRo's strongest sales channel is its own e-commerce, which accounts for 90% of the company's sales. For 2021, KoRo expects to triple its total revenue to around 60 million Euros.