Social Chain to be Zalando’s lead global social media agency


Zalando has chosen Social Chain as its lead global social media agency. Social Chain will handle the fashion and lifestyle ecommerce company’s strategy across all markets. Key tasks will be the building of a social strategy that puts fashion inspiration and culture first, making Zalando the voice of progressive European fashion and a truly beloved destination.

“Zalando is a phenomenally ambitious business, not just in terms of its growth, but in its ambition to lead sustainability, diversity and inclusivity in fashion. Social Chain shares Zalando’s ambitions, and we can’t wait to help them execute an industry-leading strategy,” added Oliver Yonchev, Social Chain’s US Managing Director.

“Social Chain is strategically brilliant, a group of talented people who are as passionate about innovating, collaborating and creating positive conversation as we are. They are a true extension of our team and we are so thrilled to have them onboard to supercharge our vision,” said Natalie Wills, Zalando’s Global Director of Social Media, PR & Influencers. “We needed an agency that truly understands our values, our desire to make an impact in Gen Z culture, and a team that are truly social natives.”