Tech-Lifestyle brand Vonmählen now part of Social Chain AG


Social Chain AG has acquired the tech lifestyle brand Vonmählen. The founding team around CEO Julian Thormählen remain on board. Vonmählen designs, produces and markets high-quality tech accessories tailored specifically to the needs of the digital world. The Lüneburg-based company develops products in various categories such as Phone Accessories, Charging Cables, Power and sound for mobile devices.

Julian Thormählen, one of the co-founders of Vonmählen: "Social Chain AG is the perfect strategic investor for Vonmählen. Their Social Commerce expertise in direct-to-consumer marketing is a perfect fit for our products’ target group. Our focus is clear: to further develop Vonmählen as a D2C brand."

Wanja S. Oberhof, CEO Social Chain AG: "Consumer electronics like those manufactured by Vonmählen are products made for Social Commerce. Electronics and telecommunications are already one of the top-selling product categories in e-commerce. Vonmählen's lifestyle products are ideal to be promoted, distributed and sold via social media."

Vonmählen has generated a large part of its revenue in the B2B business to date. With the involvement of Social Chain AG, Vonmählen will continue to expand its B2C business in particular, focusing on direct sales to end customers. According to the German E-Commerce and Mail Order Association (Bundesverband E-Commerce und Versandhandel, behv), the electronics and telecommunications segment is the top-selling product group in e-commerce, just slightly behind clothing. In 2020, sales in Germany alone amounted to EUR 14.7 billion.