URBANARA opens Pop-up Store at stilwerk Hamburg


On 1 July 2021, the interior brand URBANARA opens its first pop-up store in the city of Hamburg, showcasing its products as part of the Hamburg stilwerk until 30 September 2021. The new URBANARA pop-up store occupies an area of 150sqm and is located in a tranquil atmosphere characterised by semi-circular arches.

The "carpets" segment will be the special focus of the temporary shop over the next few weeks. Interested parties will have the opportunity to examine samples (swatches) in order to finally order the selected carpet online and have it delivered to their home. In addition, the small furniture of the Zenica collection, the Sierra series made of organic cotton and dyed in an innovative, gentle dyeing technique, as well as the new URBANARA mattress Luna are on display.

URBANARA Pop-up Store
Große Elbstraße 68, 22767 Hamburg
General opening hours from 1 July until 30 September 2021
Monday-Saturday 10.00 am – 7.00 pm


At URBANARA, quality, the best craftsmanship and transparency are paramount. As an online brand for high-quality home textiles and accessories, URBANARA relies on natural materials and combines traditional craftsmanship with modern manufacturing processes. URBANARA is also convinced that customers should learn more about products and provides transparent information about how and where a product is made. The business model is quite simple: direct cooperation with manufacturers, no middlemen, pure online distribution and no excessive marketing budgets. The result is quality that is not pricey - real favourite pieces for the home. Social Chain AG has acquired URBANARA in October 2019.