URBANARA fundraising campaign – Help for people in India


With a fundraising campaign, URBANARA set itself the ambitious goal to do something good with the help of its customers. For orders of over 150 EUR or 150 GBP placed through its own webshop between 21 December 2020 and 31 January 2021, URBANARA donates 1.5 percent of the amount to two social institutions. Both institutions are located close to the URBANARA carpet manufacturer: Model Upper Primary School and Ramkrishna Sevashram Hospital in Mirzapur. In total, URBANARA has collected over 10,000 euros in this way and is donating the amount in equal parts to the two institutions.

Fundraising background

URBANARA particularly values the people behind its products. It is those people, who with their knowledge and many years of experience in traditional manufacturing techniques make each individual product something very special. All carpets come directly from communities in India. Since the start of the company, URBANARA's design and purchasing team has been regularly traveling to India for inspiration on new rug designs, maintaining direct contact with the manufacturers. URBANARA shares a very close bond with the culture and people of India: "We fell in love with the country and its diverse culture from the very first moment and knew that it was the best place for our rug production." (URBANARA)

Close cooperation with Indian craftspeople

This close cooperation with the local craftspeople has the highest priority for URBANARA, so that the carpets can be manufactured under fair conditions. This is to preserve local handicrafts and to maintain local traditions in order to maintain and create jobs and perspectives in the community in Indian villages in the future.

To guarantee a conscientious and responsible story behind the carpets, URBANARA cooperates with various certification bodies. In this context, the Care & Fair certificate stands for fair working conditions and guarantees that no child labor is tolerated.


At URBANARA, quality, the best craftsmanship and transparency are paramount. As an online brand for high-quality home textiles and accessories, URBANARA relies on natural materials and combines traditional craftsmanship with modern manufacturing processes. URBANARA is also convinced that customers should learn more about products and provides transparent information about how and where a product is made. The business model is quite simple: direct cooperation with manufacturers, no middlemen, pure online distribution and no excessive marketing budgets. The result is quality that is not pricey - real favourite pieces for the home. Social Chain AG has acquired URBANARA in October 2019.