Social Commerce. The future of
brands and retail.

We create our own direct-to-consumer brands and drive Social Commerce on an international scale. Our strategy and our actions are "digital first - direct to customer": from branding to marketing to direct sales of our products.

Our online shops are the most efficient points of sale for our direct-to-consumer brands.
Social Commerce enables us to develop and scale brands more efficiently.
With sustainably better margins.

Core Brands

GLOW by dm

Europe's largest Beauty Convention with a broad Social Media Community and own GLOW brands

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The oldest German barbecue manufacturer. At the best price-performance ratio. With distinction

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Innovative direct-to-consumer brand for natural materials and home accessories

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The young green brand with honest organic food

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Simply delicious, simply chic - coffee and tea from innovative and ritual devices from portafilter to pour over to samovar

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Brand Chain


High-quality, sleek, functional and always coordinated: our kitchen and household products from N8WERK in the shades of the night

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For everyone who sees sport as a challenge for themselves, FitEngine has the right fitness products - whether at home or outdoors

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The reliable partner for outdoor projects: with HOBERG, high-performance products, practical must-haves and well thought-out features all from a single source

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MAXX Group


A selected range of products for cooking and enjoying food in trendy colors and designs

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Enjoy soothing wellness and beauty treatments from the comfort of your own home. With VITALMAXX it is easy to treat yourself to something good

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No more tiresome housework! Whether vacuuming, window cleaning, or mopping - with CLEANmaxx everything becomes wonderfully simple

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A wide variety of innovative products that make life easier

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Useful, innovative and unusual kitchen accessories with quality and finesse

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Get in touch

Whether you are a member of the media, an investor, a customer or looking for a business opportunity, we are looking forward to your email.