SocialMinds LIVE 2004-2044: Future Casting Social’s Next 20
We’re so glad you could join us at Ducie Street Warehouse for a day of bold predictions, unfiltered discussions and a look into what the next 20 years will hold for your brand.
Grab a drink, find a seat and get familiar with all the panels and podcasts on offer today.
And whatever you do, don’t miss our exclusive interactive session with Reddit in the workshop room. Reddit will be running this workshop twice throughout the day, so you only need to take part once.
Finally, don’t forget to register for the chance to win one of five free opportunity mapping workshops with our strategy team – exclusive to SocialMinds LIVE attendees. Just keep scrolling for more info.
Happy future casting!
Today's Lineup
12:00 – 13:15
Welcome Lunch
with SocialChain
Arrive from midday, grab a drink and join us for a light lunch in the restaurant area before our CEO Jacinta Faul officially opens SocialMinds LIVE.
13:30 – 14:00
The Brand Panel
with ITV Studios, Monzo, Surreal & Lick
Senior marketers from ITV Studios, Monzo, Surreal and Lick break down how social continues to redefine how brands connect with people and give you their best tips for integrating a savvy social strategy into your broader marketing mix.
14:10 – 14:40
SocialChain’s Next Chapter
with SocialChain CEO Jacinta Faul
Sit down with our new CEO in conversation with our CMO Hannah Baker to find out what she’s learnt from the past decade leading the charge in the digital era, plus her future ambitions for the original social agency.
15:30 – 16:00
Forecasting the Future Feed
with Reddit, TikTok & Meta
Prepare for the next decade as social platforms’ senior leaders reveal the evolving trends and features shaping the future for marketers, from niche online communities to the rise of social search. You heard it here first.
16:10 – 16:40
From Scroll to Sale: The Future Customer Journey
with Brave Bison Performance and TikTok Shop
From scroll to sale, TikTok’s become a microcosm of the customer journey. Together with our strategists and the head of Brave Bison Performance, find out how you can stay one step ahead of the growing demand for social commerce with TikTok Shop.
12:00 – 13:15
Welcome Lunch
with SocialChain
Arrive from midday, grab a drink and join us for a light lunch in the restaurant area before our CEO Jacinta Faul officially opens SocialMinds LIVE.
13:30 – 14:00
Leveraging Local on Social
with Scott Frankham, Greene King
It’s called ‘heading to the local’ for a reason. Find out how to balance global brand building with leveraging local communities on social with Scott Frankham, head of social media for the UK’s leading pub retailer and brewer Greene King.
14:10 – 14:40
How AI Solves Actual Problems for Marketers
with Matt Garbutt, Ric Hayes & Chelsea Noronha
Our director of AI and creative Matt Garbutt is joined by our strategy team to uncover the practical applications of AI for marketers, and to prove it, our podcast host Eve Young goes head-to-head with her AI counterpart thanks to our proprietary tool AudienceGPT.
15:30 – 16:00
How Do You Reinvent a 160-year-old Heritage Brand for Social?
with Imogen Beri, John Lewis
Find out how heritage brand John Lewis is reviving its 160-year-old tagline for social, and with it, engaging a brand-new cohort of shoppers, with social media lead Imogen Beri.
16:10 – 16:40
Fireside Chat: Creator Special
with Natalie O'Leary, BBC Radio 1
Join our head of influencer Amelia in conversation with Natalie O’Leary, BBC Radio 1 host, presenter of Pretty Little Thing’s Behind Closed Doors Podcast and creator in her own right for some real talk on how brands can navigate the thriving creator economy.
13:30 – 14:30 & 15:30 – 16:30
The Subreddit Showdown: Where Search Meets Social
with Reddit
Unlock the full potential of Reddit for your brand in this engaging and interactive session. The Subreddit Showdown will take you on a journey through Reddit’s 20-year evolution, showcasing how the platform is shaping the future of social search. Discover how Reddit’s unique blend of search and community-driven recommendations can help your brand connect with customers, from niche communities to a broader scale, driving meaningful engagement and growth.
After the showdown, join us for an exclusive AMA session with our Reddit platform experts. This is your chance to explore bespoke opportunities for your brand and gain valuable insights into how Reddit can help you achieve your marketing goals. Oh, and of course, there will be prizes!
Meet the speakers
Scott Frankham
Head of Social Media, Greene King
Imogen Beri
Social Media Lead, John Lewis & Partners
John Thornton
Senior Creative, Surreal
Hannah Walker
Head of Mid-Market, UK, Reddit
Natalie O'Leary
Presenter, Radio 1 & Influencer
Dave Morrissey
Head of Lifestyle Retail & Ecommerce, TikTok
Abbie Green
Senior Growth Marketer, Monzo
Claire Hoang
Vice President, ITV Studios Social Media
Amie Caswell
Head of Brand, Lick
Liam Hopton
Agency Partner, Meta
Jacqueline Genser
Fashion Lead, TikTok Shop
Jacinta Faul
Chief Executive Officer, SocialChain
Ric Hayes
Group Strategy Director, SocialChain
Hannah Baker
Chief Marketing Officer, SocialChain
Jonathan Trimble
Founder, And Rising and Advisor to the Board, SocialChain
Hannah Kimuyu
Managing Director, Brave Bison Performance
Matt Garbutt
Director of AI & Creative, Brave Bison
Eve Young
Creator & Podcast Host, SocialChain
Gareth Harrison
Senior Strategist, SocialChain
Chelsea Noronha
Strategist, SocialChain
Amelia Wollaston
Head of Influencer, SocialChain
