What we do - SocialChain

We strengthen your

Your SocialChain is a circular bond between your people and your brand. It’s built from feeds, algorithms, creators, communities, platforms, media, content, conversation.

We put people over platforms to turn communities into customers, help your brand find new audiences, connect your social output to business outcomes and create campaigns that capture the world’s attention.

Our services

Discover

Define

Deploy

Build a social-first brand for a social-first world.

Social isn’t just a marketing channel – it’s a context in which people live. That’s been our philosophy for 10 years. And it’s why no one connects brands and people like we do.

Whether you planned for it or not, your customers are discovering, interacting with, and buying from you primarily through social. So why would you build your brand from anywhere else?

StrategyChain is our consultancy offer that puts social where it should be: at the heart of your business.

Combining the rigour of marketing science and business transformation with the immediacy of social signals, our award-winning team will help you craft brand, communications, product and innovation strategies from social out. Then we’ll set you up to deliver and scale them effectively.

We go beyond traditional brand guidelines, building a toolkit that keeps your brand identity fit for social.

With real-time insights, dynamic content frameworks, and digital-ready brand resources, we’ll embed social-first thinking into every aspect of your brand strategy – and roll it out with impact.

We help brands transform from social in silo to social-first.

Using social listening, we find your key growth communities and craft content strategies that resonate across the media mix. Real-time A/B testing fine-tunes messaging for max impact, making sure every channel works harder and connects you with the people that matter.

We use social to supercharge product innovation and new product launches - testing, learning, and refining in real time.

By leveraging talent focus groups, niche fan communities, and live performance data, we help brands shape products informed by the needs and motivations of their audience. The result? Faster innovation, an accelerated time to market, and an end product backed by real results.

Good strategy is more than just playbooks and PowerPoints.

We’ll support you in creating an operating model and team structure that delivers true social-centricity. Internal audits, benchmarking, customer and stakeholder feedback and team restructures will support faster decision-making and operational efficiency.

Don't just take our word for it

WWF

Creating a mass-adopted charity campaign using Generative AI with WWF.

View case study

KFC UK

As part of the brand’s World Cup 2022 activation, KFC challenged us to harness reactive social and tap into cultural moments to hero KFC Delivery.

View case study

LinkedIn UK

We showed young career starters that corporate didn’t have to mean boring with a TikTok overhaul for LinkedIn UK.

View case study

SharkNinja

We launched SharkNinja’s new LED mask with our biggest ever influencer campaign.

View case study

Jameson Whiskey

We blended the spirit of Jameson with the craftsmanship of artists as part of a creator-led collaboration for the ages.

View case study

Holland & Barrett

We helped the heritage brand go from checkout to checking in by owning conversations around health and wellness.

View case study

BBC

How do you translate the BBC’s hit new reality game show The Traitors for a major digital platform? You turn the game into a social-first reality.

View case study

GDK

GDK needed our help pushing its new Coco x Kiki kebabs to fame while associating the brand with urban culture, fashion, and music.

View case study

Amazon Prime Video

Amazon Prime Video UK challenged us to think big for their talent-led social video series. We created a modern love story for the TikTok age.

View case study

KFC UK

We harnessed social to support the opening of KFC’s first-ever pub, The Colonel's Arms, promising KFC table delivery and a night out like no other.

View case study

Beats

We cut through the noise – and exceeded expectations – with a World Cup campaign that would get Gen Z showing brand love for a hero product across social media.

View case study