Black Friday Fatigue: Has the Shopping Frenzy Lost Its Spark?
Black Friday has been something of a cultural touchstone in the western world for a while now; a day of frenzied shopping that marked the unofficial start of the Christmas season. Initially known for its insane midnight sales and people trampling over one another like confused cattle, it’s a phenomenon that has captivated consumers as something equal parts spectacle and horror show.
But in recent years, particularly in the wake of COVID, the shine seems to have worn off as the chaos has moved online and become a less tangible and more drawn-out affair. As Gabriella Molinari, Creator at SocialChain, reflects:
“Once synonymous with long lines, midnight sales, and stampedes through stores, Black Friday has long been a cultural phenomenon—in the States that is, anyway. For us Brits, it’s something of a newer tradition that has swept the nation and become almost the official day we start our Christmas shopping. We scour the internet in hopes of grabbing the best bargains and keeping the rising cost of Christmas as manageable as possible.”
However, as Black Friday has evolved from a single-day event into a drawn-out sales season, the excitement has dimmed. Molinari adds:
“Has it lost its allure? In recent years, Black Friday has shifted from a one-day event to one week and, in some cases, the entire month of November. Add in the cost-of-living crisis and changing consumer priorities, and we have to wonder: does anyone really care about Black Friday anymore?”
Read the full article in Creativepool
Like this? Read more
