• Gareth Turner
• Episode: 185
• 32 min

Weetabix: Bix on Social – The Online Objective for a Traditional Advertiser

Weetabix is a staple household brand with 1000 employees and prompted awareness of 97% – and it’s one of the brands for which traditional TV advertising remains highly lucrative. So what is it doing on social? In this episode, we’re joined by Weetabix head of marketing Gareth Turner, to talk about the brand’s social objectives and successes. We cover the optimum channel mix for a campaign, Weetabix’s approach to social TOV and reactivity, and how the heritage brand is embracing new channels to adapt for modern audiences.