Building Connections in the Age of the Disconnect
Welcome to SocialMinds Live 2024! We’re so excited to have you join us.
Today, you’ll hear inspiring keynotes, provocative panels and outcome-focused debate to help your brand overcome the disconnect between how people engage with social and the way brands show up in the space.
Check out the agenda below and we’ll see you at the bar.
Today's agenda
12:00 – 12:45 - Registration, brunch and coffee
Settle in, grab a cuppa and a breakfast muffin and get ready for a day of talking social with us.
12:45 – 13:00 - An introduction to SocialChain
With SocialChain’s CEO Pete Metcalfe
13:00 – 13:30 - Keynote: Building...A Brand Worth Talking About
With Sarah Sutton, Global Media Director at Oatly
Learn what makes a distinctive brand on social with Sarah Sutton, global media director for the most recognisable oat milk brand beloved by Swedes and millennials alike: Oatly.
13:35 – 14:15 - Panel discussion: Building...Communities At Scale
With Leah Silverlock, Global Director of Social Media at American Express GBT; Jake Gauntlett, Head of Content at MOB; and Tom Bellamy, Executive Creative Director at SocialChain
Go beyond marketers’ favourite buzzword and find out what nurturing community actually looks like – with American Express, Mob and SocialChain.
14:15 – 14:45 - Drinks, snacks and networking
It’s time to mingle. Head back to the bar – the tea, coffee and snacks await.
14:50 - 15:30 - Panel discussion: Building...Engaging Campaigns
With Tobi Demuren, Head of Advocacy Marketing at LinkedIn; Matthew Siberry, Head of Home at Pinterest UK; and Molly Rajanathan; Agency Solutions at Meta
Our second panel brings together major social platforms to advise on the formats, campaigns and ad solutions that will help you drive engagement across each channel.
15:30 – 16:05 - Panel discussion: Building... Robust Measurement
With Ric Hayes, Group Strategy Director at SocialChain, Hannah Kimuyu, MD of Performance at Brave Bison; and Angie French, Former Director, Northern Europe Marketing Science at Meta
Measuring social’s effectiveness can be a minefield. Not any more. We’ll simplify what it means to know how hard your ads are working – and show you exactly where to start.
16:10 – 16:30 - A quick break for beers, softs and something sweet
Just enough time to grab a quick drink (this time, there’s beers at the bar!) and head back into the screening room for our last panel of the day.
16:35 - 17:05 - SocialChain Deconstruct… with SharkNinja
With Gareth Harrison, Senior Strategist at SocialChain; Amelia Wollaston, Head of Influencer at SocialChain; and Eva Bojtos, Director of Social Media & Influencers at SharkNinja
A good social strategy has to be a lot of things. Complicated shouldn’t be one of them. Go behind the curtain of our award-winning work with SharkNinja and discover how you can future-proof yours.
17:05 - 17:15 - Wrap-up & key takeaways
Our CEO Pete Metcalfe wraps up the day’s key learnings, plus info on how you can get in touch with us to continue the conversation.
17:15 - 19:00 - It’s time for a glass of fizz
Grab a drink, you’ve earned it! We’ll see you at the bar for some beers, burgers and plenty of Prosecco.
Meet the speakers
Sarah Sutton
Global Media Director, Oatly
Leah Silverlock
Global Director of Social Media, American Express GBT
Eva Bojtos
Director of Social Media & Influencers, SharkNinja
Jake Gauntlett
Head of Content, Mob
Tobi Demuren
Head of Advocacy Marketing, LinkedIn
Tom Bellamy
Executive Creative Director, SocialChain
Matthew Siberry
Head of Home, Pinterest UK
Molly Rajanathan
Agency Solutions, Meta
Angie French
Former Director, Northern Europe Marketing Science, Meta
Gareth Harrison
Senior Strategist, SocialChain
Amelia Wollaston
Head of Influencer, SocialChain
Hannah Kimuyu
Managing Director (Performance), Brave Bison
Our Hosts
Pete Metcalfe
CEO, SocialChain
Eve Young
SocialMinds Podcast Host
Ric Hayes
Group Strategy Director
Book a strategy consultation with us
Want to supercharge your social? Strengthen your SocialChain with a free consultation from our strategy team. Fill out the form and we’ll be in touch. Limited spots available.
