You could soon see a refreshed metric counter for your Instagram Feed posts

Instagram is experimenting with new counters for shares and comments within Feed posts, alongside the likes counter. The new format, spotted by Nick Alessi on X, looks similar to the counters displayed via the sidebar within Reels content.  If you’ve disabled public like counts on your Feed posts, then shares and comments counters also won’t […]

Instagram is testing a new type of collaborative post

Instagram is reportedly working on a feature that would let you add your own pictures or videos to an existing post. You can enable the feature when uploading content, letting others submit their own additions – subject to your approval.  According to screenshots posted by app researcher Alessandro Paluzzi, added media is only visible on […]

A formula for success: how brands can use social to nurture superfandom

Formula One, AKA “the pinnacle of motorsport”, has become the fastest growing major sports league on the planet.

On episode 224 of the Social Minds podcast, we chatted with its senior social media manager Sam Barker to find out the role social plays in making an aficionado out of an amateur.