Why the Christmas break is a golden opportunity for influencers to refresh, reflect and reignite their creativity
With brands launching their biggest campaigns and platforms saturated with promotions over the Christmas period, the social and ad space becomes hugely competitive. While it may seem an overwhelming time, the Christmas break offers influencers a golden opportunity to step back, reset, and rediscover their creative spark. Read the original article in Creativepool
Black Friday Fatigue: Has the Shopping Frenzy Lost Its Spark?
Black Friday has been something of a cultural touchstone in the western world for a while now; a day of frenzied shopping that marked the unofficial start of the Christmas season. Initially known for its insane midnight sales and people trampling over one another like confused cattle, it’s a phenomenon that has captivated consumers as […]
KFC and Surreal: seeing through a brand is no bad thing
The concept of ‘authenticity’ is without a doubt marketing’s favourite current buzzword. But what does this heavily used term actually mean? Among the core principles often highlighted as ‘essential’ to building an authentic brand — accountability, self awareness, connectedness and transparency — transparency stands out as particularly challenging for brands to manage. This is largely due to […]
How TikTok is reshaping financial brand communication
Not long ago, the idea of taking financial advice from social media would have seemed terrifying, if not foolhardy. But for an entire generation, it’s now becoming the norm In recent research from Intuit Credit Karma, some 52% of all UK adults reported that they already are, or would consider, using a savings tip from […]
SocialMinds LIVE Manchester 2024: Gallery
Thanks for coming to SocialMinds LIVE. Here you can browse our official snaps from the day. Did someone say new LinkedIn profile pic?
SocialChain appointed by Lamb Weston to launch new consumer-facing brand in the UK
SocialChain and Brazen PR have been selected by Lamb Weston as its strategic social and PR partners, respectively. The appointment comes as a global leader in frozen potato products enters the highly competitive UK consumer market with an ambitious plan to reinvigorate the category, and follows two competitive pitch processes involving several agencies. SocialChain’s remit […]
SocialChain appoints Jacinta Faul as new CEO
Faul joins the business from Gravity Road, where she spent the last ten years of her career and has been managing director since 2019. During her tenure as MD, the agency achieved Digital Innovation Agency of the Year Gold and Silver accolades multiple times and won several transformative clients including Amazon Fashion, Footlocker Europe and Smart Energy UK.
Enter the era of AI-powered strategic planning with our new research report
In line with our mission to capitalise on complexity, we’ve been exploring how AI-generated insight can lead us to the new frontier of marketing and drive the best possible value for our clients. The result? Our brand new research report on our game-changing proprietary tool AudienceGPT.
Our creator director Jake Thompson is a Campaign 30 Under Thirty winner!
We’re excited to announce that our creator director Jake Thompson is officially a Campaign Media Week 30 Under Thirty 2024 award winner!
Our time with School of Thought and Leeds Arts University 2023
The tables turned for our creator team recently, as they got a few hours on the receiving end of a pitch!
That’s because we had the privilege of spending time with budding creatives from School of Thought and Leeds Arts University this year.
