How TikTok is reshaping financial brand communication
Not long ago, the idea of taking financial advice from social media would have seemed terrifying, if not foolhardy. But for an entire generation, it’s now becoming the norm In recent research from Intuit Credit Karma, some 52% of all UK adults reported that they already are, or would consider, using a savings tip from […]
SocialMinds LIVE Manchester 2024: Gallery
Thanks for coming to SocialMinds LIVE. Here you can browse our official snaps from the day. Did someone say new LinkedIn profile pic?
SocialChain appointed by Lamb Weston to launch new consumer-facing brand in the UK
SocialChain and Brazen PR have been selected by Lamb Weston as its strategic social and PR partners, respectively. The appointment comes as a global leader in frozen potato products enters the highly competitive UK consumer market with an ambitious plan to reinvigorate the category, and follows two competitive pitch processes involving several agencies. SocialChain’s remit […]
SocialChain appoints Jacinta Faul as new CEO
Faul joins the business from Gravity Road, where she spent the last ten years of her career and has been managing director since 2019. During her tenure as MD, the agency achieved Digital Innovation Agency of the Year Gold and Silver accolades multiple times and won several transformative clients including Amazon Fashion, Footlocker Europe and Smart Energy UK.
Enter the era of AI-powered strategic planning with our new research report
In line with our mission to capitalise on complexity, we’ve been exploring how AI-generated insight can lead us to the new frontier of marketing and drive the best possible value for our clients. The result? Our brand new research report on our game-changing proprietary tool AudienceGPT.
Our creator director Jake Thompson is a Campaign 30 Under Thirty winner!
We’re excited to announce that our creator director Jake Thompson is officially a Campaign Media Week 30 Under Thirty 2024 award winner!
Our time with School of Thought and Leeds Arts University 2023
The tables turned for our creator team recently, as they got a few hours on the receiving end of a pitch!
That’s because we had the privilege of spending time with budding creatives from School of Thought and Leeds Arts University this year.
We’re Lovie Awards 2023 winners!
Yep, you heard it here first. At last week’s Lovie Awards party in London, the SocialMinds podcast took home not one, but two Lovie Awards!
The long and short of successful personalisation on social
There’s a big difference between being relevant to people and personalising your communication. Personalisation is the industry’s attempt to bring together two effectiveness drivers — conversion (short term) and demand generation (long term). The big challenge is you can end up doing neither. When it comes to driving conversion, relevance works really well. It enables […]
We’re UK Social Media Awards 2023 winners!
We’ve bagged the Silver award for Best Use of X (Formerly Twitter) with our long-standing client KFC UK & Ireland, and we couldn’t be prouder. Created by international events specialists Don’t Panic Events, the UK Social Media Awards celebrates creativity and innovation in social media for businesses across creative, marketing, advertising, media and PR. The […]
