Our solution
Before generative AI, we could only imagine what a world without nature might look like. But with this new technology now in the capable hands of millions of people, we could use it to turn those ideas into pixels within seconds and mobilise a growing and engaged community to take action. This simple thought carried the campaign.
To help us deliver the pro-bono campaign, we invited thousands of creatives from the Artificial Intelligence Creative Community to respond to a simple brief: Imagine a world without nature.
The campaign delivered high engagement due to the arresting nature of the brand-new visuals that brought it to life, aided by the hype around generative AI. We were able to use this same combination of community and technology to turn an impactful and large scale campaign around in just seven days, which was played out across LinkedIn, Instagram and X (Twitter).
