How Surreal Turns Failure Into a Roadmap For Success
In a space where failure is hidden from a wider audience, Surreal embrace the imperfect. A challenger brand within the staid world of cereal marketing, Surreal have emerged as a distinct voice. John Thornton breaks down the process of embracing your marketing bluffs and peeling back the veneer of the social economy.
How Weetabix Reinvented Itself Without Losing Its Legacy
“Have you had your Weetabix?” is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn’t necessarily translating to consumers’ shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while remaining relevant […]
What Emerging Technology Means for Creativity
AI is the hot topic on everyone’s lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This conversation is full of honest questions, thought-provoking answers, and […]
Why Every Brand Needs a Data-Driven Mindset
Every time you order a Domino’s pizza, you’re interfacing with countless data-driven touchpoints – whether it’s suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital and data director at Domino’s, unpacks why the brand sees itself as a data company first and […]
How Brands and Marketers Need to Plan as Social Commerce Explodes
TikTok Shop has taken over everyone’s For You Page in the last 12 months, and that’s in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you’re left with an extremely actionable conversation for brands and marketers that […]
How Primark Converts Social Buzz to IRL Sales
For years, Primark thrived without an online presence, but post-pandemic, that had to change. In this episode, Kymberley Thomson, senior global social media and community manager at Primark, takes us through the retailer’s social evolution – from having no ecommerce channel to building an engaged digital audience. Find out how to adapt a bricks and […]
How Very Media Group Is Redefining Retail Media
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping content, data-driven insights, and collaborations with over 2000 brand partners. Expect to hear about how social […]
Why Brands Need to Match Creator-Led Challenger Brands
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don’t realise they’re doing wrong. […]
Our top ten takeaways from MAD//UpNorth
Last week we hit up the stage at MAD//UpNorth to bring you two days of live podcasts with the likes of TikTok, Primark, Weetabix, Yorkshire Tea, Vodafone, Domino’s and more. It was an incredible day! But we’re sure you’ll agree – it would be a shame to gatekeep all of the top takeaways from the live sessions. […]
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine). In this episode, […]
