How Very Media Group Is Redefining Retail Media
Retail media is booming, and Very Media Group is making big moves to stay ahead. In this episode, Laura Jones, head of Very Media Group, breaks down how the brand is moving beyond its catalogue roots to create scroll-stopping content, data-driven insights, and collaborations with over 2000 brand partners. Expect to hear about how social […]
Why Brands Need to Match Creator-Led Challenger Brands
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share. In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don’t realise they’re doing wrong. […]
Our top ten takeaways from MAD//UpNorth
Last week we hit up the stage at MAD//UpNorth to bring you two days of live podcasts with the likes of TikTok, Primark, Weetabix, Yorkshire Tea, Vodafone, Domino’s and more. It was an incredible day! But we’re sure you’ll agree – it would be a shame to gatekeep all of the top takeaways from the live sessions. […]
How Kopparberg Used Meaning to Win Millennials Back from Fad Trends
Last Summer, Kopparberg decided they needed to win back the favour of customers who’ve turned to trends like craft beer and chicken wine. To do so the brand made an unexpected but genius collaboration with Melanoma Fund, tapping into audiences’ interest in skincare and health at peak summer (Kopparberg’s time to shine). In this episode, […]
How Yorkshire Tea Uses Northern Charm to Own its Category
Like Sean Bean and the Beatles, Yorkshire Tea is a Northern icon; a beloved social-first brand leading its category with a massive 40% in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what made […]
Pinterest Predicts 2025: Trends, insights, and how brands can take action
By Jay Parker, Influencer Manager @ SocialChain And with that the 2024 season comes to an end… and Pinterest Predicts 2025 is here! With 80% of previous predictions hitting the mark, Pinterest’s annual report isn’t just another trend forecast, it’s a strategic playbook for brands and consumers who are ready to think ahead, adapt and […]
How memes made Duolingo a marketing powerhouse
Duolingo caught many a marketer’s eye when its unhinged videos started going viral on TikTok. Now it’s lauded as the gold standard for brands aspiring to be social-first. But Duolingo never underestimated the fame-driving power of social. To tell us the story of how social has always been key to the brand’s success, regional marketing director for Europe and Latin America Rebecca Ricoy joined the SocialMinds podcast.
Our top five takeaways from CreatorFest 2024
The top five learnings from CreatorFest 2024, including from our keynote with head of influencer Amelia and senior strategist Gareth, Why Creators Are Key to Turning Communities into Customers.
Our top takeaways from SocialMinds Live Manchester 2024
We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Future Casting Social’s Next 20 into our top takeaways and actionables to prep your brand for the next big shift in social.
From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison
In the final panel from SocialMinds LIVE: Future Casting Social’s Next 20, find out achievable ways to maximise your social commerce strategy with TikTok Shop, SocialChain and Brave Bison.
