What KFC and Ryanair teaches brands about being self-aware
Self-awareness is a hugely effective creative play that’s worked absolute wonders for the likes of Ryanair and KFC. But if the idea of letting your audience, not your internal team, decide who you are scares you, let us break it down.
How to transform your approach to transparency
Being an authentic brand starts with transparency. Transparency comes from understanding your brand and your audience. But how do you do it? Find out our top tips in our brand new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social.
How to ace accountability on social
To truly live your brand values, you need to hold yourself accountable for your actions – because if you don’t, your audience will. Find out our top tips on how to do it in our brand new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social.
Aim higher than authentic with our all-new white paper
Everywhere we look, brands are told to “be authentic”. But the true meaning of the word has become hard to find. In SocialChain’s latest white paper, we unpack the word “authentic” and give brands actionable ways to achieve real, tangible change on social.
10 takeaways for accessible social content with RNIB
Thanks to RNIB’s social media officer Holly Duke and social media content manager Helen Dutson, we’ve put together some takeaways from their SocialMinds podcast episode. Here’s how to not only make your content accessible, but find more creative and rewarding work in the process.
Enter the era of AI-powered strategic planning with our new research report
In line with our mission to capitalise on complexity, we’ve been exploring how AI-generated insight can lead us to the new frontier of marketing and drive the best possible value for our clients. The result? Our brand new research report on our game-changing proprietary tool AudienceGPT.
Top takeaways from our time at MAD//Fest
If you couldn’t make it this year, we’re here with your essential roundup. Here’s our top takeaways from marketing’s most disruptive advertising festival.
The Linkup: Kieran Hughes
For the third instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa chats to SocialChain’s strategist Kieran Hughes.
“It’s a work in progress”: Inside Oatly’s consistently inconsistent social strategy
Featuring insight from global media director Sarah Sutton, find out how Oatly is scaling up its social strategy without losing its fearlessness and commitment to bold provocation.
Our top takeaways from SocialMinds Live London 2024
We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Building Connections in the Age of the Disconnect into our top takeaways and actionables that you can take into your own work and strategy.
