Building An Innovative Strategy with SharkNinja
In the final panel from our SocialMinds LIVE event in London, find out how to build an innovative strategy with SharkNinja and SocialChain.
Building Robust Measurement with Angie French, Ric Hayes & Hannah Kimuyu
In the third panel from our SocialMinds LIVE event in London, find out how to build robust measurement models with SocialChain, Brave Bison and ALF Consulting founder Angie French.
Building Engaging Campaigns with LinkedIn, Pinterest & Meta
In the second panel from our SocialMinds LIVE event in London, find out how to build engaging campaigns with Meta, LinkedIn and Pinterest.
Building Communities at Scale with American Express GBT & MOB
In the first panel from our SocialMinds LIVE event in London, find out how to build communities at scale with MOB and American Express Global Business Travel.
Building a Brand Worth Talking About with Oatly
In the first keynote from our SocialMinds LIVE event in London, find out how to build a brand worth talking about with Oatly’s global media director Sarah Sutton.
Surreal on perfecting product content, risk and that viral celebrity ad campaign
Despite launching in 2021, fresh-out-the-box cereal brand Surreal has quickly built a reputation as one of the most unserious brands on social. We caught up with senior creative John Thornton to learn the magic behind the madness.
The Linkup: Emma Lyskava
For our second instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa sat down with SocialChain’s senior creator Emma Lyskava.
Why the Sidemen are putting building brands before brand deals, according to its manager
Sidemen is YouTube’s biggest entertainment property in Europe. In 11 years, they’ve redefined what’s possible for creators. Manager Jordan Schwarzenberger explains the rise of Sidemen in tandem with the rapidly changing creator economy, and the future consequences for brands.
How Booking.com turns search trends into TikTok travel tips
Whether you’re a customer or you’ve seen the star-studded TV spots, Booking.com is far and away from the underdog in the travel industry. But why does a brand this well-known need social to stay top-of-mind for holidaymakers? The brand’s global social media director Laura Kaye tells us more.
Rethinking channels: Why creators are for life, not just for social
As the landscape becomes increasingly fragmented, brands are partnering with creators for more than just a media placement. The creator economy is here to stay – which means brands need to work harder to be distinctive.
