Aim higher than authentic with our all-new white paper
Everywhere we look, brands are told to “be authentic”. But the true meaning of the word has become hard to find. In SocialChain’s latest white paper, we unpack the word “authentic” and give brands actionable ways to achieve real, tangible change on social.
10 takeaways for accessible social content with RNIB
Thanks to RNIB’s social media officer Holly Duke and social media content manager Helen Dutson, we’ve put together some takeaways from their SocialMinds podcast episode. Here’s how to not only make your content accessible, but find more creative and rewarding work in the process.
Enter the era of AI-powered strategic planning with our new research report
In line with our mission to capitalise on complexity, we’ve been exploring how AI-generated insight can lead us to the new frontier of marketing and drive the best possible value for our clients. The result? Our brand new research report on our game-changing proprietary tool AudienceGPT.
Top takeaways from our time at MAD//Fest
If you couldn’t make it this year, we’re here with your essential roundup. Here’s our top takeaways from marketing’s most disruptive advertising festival.
The Linkup: Kieran Hughes
For the third instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa chats to SocialChain’s strategist Kieran Hughes.
“It’s a work in progress”: Inside Oatly’s consistently inconsistent social strategy
Featuring insight from global media director Sarah Sutton, find out how Oatly is scaling up its social strategy without losing its fearlessness and commitment to bold provocation.
Our top takeaways from SocialMinds Live London 2024
We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Building Connections in the Age of the Disconnect into our top takeaways and actionables that you can take into your own work and strategy.
Building An Innovative Strategy with SharkNinja
In the final panel from our SocialMinds LIVE event in London, find out how to build an innovative strategy with SharkNinja and SocialChain.
Building Robust Measurement with Angie French, Ric Hayes & Hannah Kimuyu
In the third panel from our SocialMinds LIVE event in London, find out how to build robust measurement models with SocialChain, Brave Bison and ALF Consulting founder Angie French.
Building Engaging Campaigns with LinkedIn, Pinterest & Meta
In the second panel from our SocialMinds LIVE event in London, find out how to build engaging campaigns with Meta, LinkedIn and Pinterest.
