The Linkup: Kieran Hughes

For the third instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa chats to SocialChain’s strategist Kieran Hughes.
“It’s a work in progress”: Inside Oatly’s consistently inconsistent social strategy

Featuring insight from global media director Sarah Sutton, find out how Oatly is scaling up its social strategy without losing its fearlessness and commitment to bold provocation.
Our top takeaways from SocialMinds Live London 2024

We’ve dissected the day’s panels and discussions from our SocialMinds LIVE event Building Connections in the Age of the Disconnect into our top takeaways and actionables that you can take into your own work and strategy.
Building An Innovative Strategy with SharkNinja

In the final panel from our SocialMinds LIVE event in London, find out how to build an innovative strategy with SharkNinja and SocialChain.
Building Robust Measurement with Angie French, Ric Hayes & Hannah Kimuyu

In the third panel from our SocialMinds LIVE event in London, find out how to build robust measurement models with SocialChain, Brave Bison and ALF Consulting founder Angie French.
Building Engaging Campaigns with LinkedIn, Pinterest & Meta

In the second panel from our SocialMinds LIVE event in London, find out how to build engaging campaigns with Meta, LinkedIn and Pinterest.
Building Communities at Scale with American Express GBT & MOB

In the first panel from our SocialMinds LIVE event in London, find out how to build communities at scale with MOB and American Express Global Business Travel.
Building a Brand Worth Talking About with Oatly

In the first keynote from our SocialMinds LIVE event in London, find out how to build a brand worth talking about with Oatly’s global media director Sarah Sutton.
Surreal on perfecting product content, risk and that viral celebrity ad campaign

Despite launching in 2021, fresh-out-the-box cereal brand Surreal has quickly built a reputation as one of the most unserious brands on social. We caught up with senior creative John Thornton to learn the magic behind the madness.
The Linkup: Emma Lyskava

For our second instalment of The Linkup, the series that brings you the people behind our award-winning work, our content marketer Melissa sat down with SocialChain’s senior creator Emma Lyskava.