Beyond ChatGPT: Why Hootsuite’s AI actually works for creatives
Generative AI programmes like ChatGPT and MidJourney are hot topics in the industry conversation, but marketers’ general consensus is yet to be decided.
Now social media management platform Hootsuite is in open beta with a programme of its own, OwlyWriter AI. The USP: unlike most other generative AI, OwlyWriter is tailor-made for creatives.
Billy Jones, its head of global brand media, joined the Social Minds podcast to tell us more.
How TikTok is redefining the way we search
Here’s how search marketers can adapt as social platforms, particularly TikTok, continue to change the way young people search.
Travel brands are missing a trick by underusing influencers – but they have to do it right
Here’s a stat that might surprise you. Travel is outpacing all other sectors for year-on-year search volume growth in the UK.
That’s according to recent data from MediaVision. On the surface, a cost of living crisis, recession and travel strikes paint a pessimistic picture. One might assume we aren’t willing to splash out on big purchases.
And that’s partly true. But Performance Marketing World calls travel “the last luxury Brits will sacrifice”. Demand for travel remains. We’re just getting more economical about it.
What brands can learn from The Very Group’s influencer marketing strategy
In just a few years, influencer marketing has risen from bolt-on to baseline for marketers when planning social campaigns. With the right strategy, it can literally change the face of your company – as we’ve seen with influencers Molly-Mae Hague and David Laid taking on creative director roles at Pretty Little Thing and Gymshark.
But what’s the difference between a successful and an unsuccessful influencer marketing strategy? Shannon Jennings, head of social and influencers at The Very Group, joined the Social Minds podcast to lay out how brands can command influence in 2023.
Mind your marketing: why brands shouldn’t ignore neurodivergent consumers
In the past few years, it’s become evident that the neurodivergent population – roughly one in seven people – is consistently excluded from marketing’s one-size-fits-all approach.
On the upcoming episode of the Social Minds podcast, author and Ogilvy advertising legend Rory Sutherland tells us what accessible advertising looks like for brands and marketers.
Why supermarkets need to get super social in the cost of living crisis
Trust in supermarket brands is waning. According to new research from YouGov and Red Tractor, it’s fallen from 78% in 2021 to 58% in 2022. The cost of living crisis has resulted in price hikes from supermarkets, which is having a knock on effect on sentiment – and causing trust to dwindle.
What’s in the future for your 2023 campaigns, according to Pinterest Predicts
Pinterest Predicts has maintained an 80% success rate for three years running when it comes to trends coming true, earning the nickname “marketers’ crystal ball.” The report lets brands delve into the biggest trends in the year ahead across 12 verticals, including fashion, food and drink, financial services and entertainment.
How Monzo’s defying convention without relying on legacy
It only took seven years for “Can I Monzo it to you?” to become a perfectly acceptable question.
Like Google, Hoover and PayPal – brands that have been around for over 20 years – Monzo has achieved verb-ification. It’s what happens when you’re so top of mind that your brand name becomes a verb.
How to write words worth talking about on social
Words matter. That’s a simple truth, but especially for brands on social. What you say and how you say it will make people remember you – or make you fade into the background.
There’s power in being unique, and yet, brand tone of voice (TOV) is becoming increasingly homogenous. Brands are self-sabotaging their own uniqueness on platforms like Twitter because they’re too concerned with sounding platform-native.
Sustainable social platform WeAre8 wants your brand to join the “new world” of responsible advertising
Up and coming social media platforms have their work cut out for them. In the face of big tech’s monopoly on our most used social apps, achieving mainstream success isn’t easy. TikTok, for example, is the only upstart to take on the key players and win. And despite BeReal’s moment in the spotlight, it doesn’t even scratch the top 10 downloaded apps this year.
