Why the Sidemen are putting building brands before brand deals, according to its manager
Sidemen is YouTube’s biggest entertainment property in Europe. In 11 years, they’ve redefined what’s possible for creators. Manager Jordan Schwarzenberger explains the rise of Sidemen in tandem with the rapidly changing creator economy, and the future consequences for brands.
How Booking.com turns search trends into TikTok travel tips
Whether you’re a customer or you’ve seen the star-studded TV spots, Booking.com is far and away from the underdog in the travel industry. But why does a brand this well-known need social to stay top-of-mind for holidaymakers? The brand’s global social media director Laura Kaye tells us more.
Rethinking channels: Why creators are for life, not just for social
As the landscape becomes increasingly fragmented, brands are partnering with creators for more than just a media placement. The creator economy is here to stay – which means brands need to work harder to be distinctive.
How Pinterest Predicts will get shoppers searching for your brand in 2024
How can brands and advertisers activate Pinterest Predicts’ trends to know about in 2024? Pinterest’s director of marketing for Europe Louise Richardson returned to the SocialMinds podcast to tell us.
Rethinking partnerships: Why a back seat approach to influencer marketing won’t cut it
Let’s be clear: brands aren’t underestimating the value and significance of creators in today’s shifting industry. The problem is, most brands don’t have a fully-fledged creator strategy that works for them.
Creator content doesn’t automatically guarantee better content. It’s important to know which creators are the best fit for your brand and your goals, and approach collaborations in a way that will benefit all parties involved.
How Mob nails lo-fi, high quality content in a saturated feed
Any Gen Z foodie will have no doubt seen a Mob video pop up on their feed in the past week. And if you’re not either of those things, you’ve probably heard of Mob because its seamless brand partnerships, creator-led content and dynamic recipe videos are a shining example to brands in any industry.
The Linkup: Mariya Spektor
This is The Linkup, SocialChain’s new series bringing you the people behind our award-winning work. For the debut interview, our content marketer Melissa chatted to SocialChain US’s director of content for social media Mariya Spektor.
Rethinking influence: Why shifting your perspective on creators is a must in 2024
Over the past four decades, who and what we define as a cultural influence has changed – a lot. And in the last ten years, the emergence of new social platforms and content trends has only sped up the pace of this evolution.
How community recommendations are turning Redditors into brand loyalists
“Community” is a borderline marketing buzzword these days, but there’s no better description for a platform like Reddit. It’s literally built on communities – whether that’s your interests, your need to discuss the latest Love Island episode or your questions about whether the chicken you’ve had in the fridge for a week is safe to […]
Make an impact beyond influence with our latest whitepaper
The ‘Rachel’ haircut. Nike Air Jordans. MTV. Brands used to define culture. Thanks to creators, it doesn’t work that way any more. And the marketing industry is failing to keep up. With today’s creator economy supporting over 207 million creators globally, brands are spoilt for choice in how they engage with their consumers. And yet, […]
