Why brands should become more human on LinkedIn

Some marketers might think LinkedIn is only a jobs platform. A platform where brands can announce new career opportunities, sure; advertise to consumers, maybe. But dropping professionalism? Perhaps not. 

Brands like Thursday, Innocent and Gymshark are all challenging this perception, bringing a fresh perspective. Marketers will say the best brands are human, and despite its corporate associations, LinkedIn shouldn’t be an outlier in this approach.

“Relevance is everything”: How Innocent Drinks adapts its TOV for every social channel

One of Innocent’s most successful social media posts, published in January 2022, is a three-line summary for each year of working from home since the pandemic. Between 2020 and 2022, the descriptions get more manic, from a sensible “3 cups of tea a day” to “25 coffees straight into your veins.” 84k organic LinkedIn engagements, eight million users reached, and not a single mention of an Innocent product.

Why the best campaigns depend on creative strategy

When we say social is an ever-changing landscape, we really mean it. It touches everything from our work to roles in the industry. And with these changes come a need to evolve beyond binary marketing models. What’s the better approach, creative or strategic? At Social Chain, it’s both.

How to future-proof your social strategy

Time and again marketers are hit with simplistic phrases that lack a much-needed holistic approach to social. “Organic social doesn’t deliver tangible results.” “Your social marketing should be sales-led.” “Boosting posts is a waste of money.” The list goes on.

Brands need to lose their corporate tone of voice to succeed on social

Ask a traditional marketer what an airline’s most viewed TikTok video would be and they’d say an entertaining or instructional video about flying with them.  

But Ryanair – or plane face, as Ryanair’s TikTok mascot is otherwise known – cinched 11 million views by asking brands to comment over a trending audio mashup track.