Why supermarkets need to get super social in the cost of living crisis
Trust in supermarket brands is waning. According to new research from YouGov and Red Tractor, it’s fallen from 78% in 2021 to 58% in 2022. The cost of living crisis has resulted in price hikes from supermarkets, which is having a knock on effect on sentiment – and causing trust to dwindle.
What’s in the future for your 2023 campaigns, according to Pinterest Predicts
Pinterest Predicts has maintained an 80% success rate for three years running when it comes to trends coming true, earning the nickname “marketers’ crystal ball.” The report lets brands delve into the biggest trends in the year ahead across 12 verticals, including fashion, food and drink, financial services and entertainment.
How Monzo’s defying convention without relying on legacy
It only took seven years for “Can I Monzo it to you?” to become a perfectly acceptable question.
Like Google, Hoover and PayPal – brands that have been around for over 20 years – Monzo has achieved verb-ification. It’s what happens when you’re so top of mind that your brand name becomes a verb.
How to write words worth talking about on social
Words matter. That’s a simple truth, but especially for brands on social. What you say and how you say it will make people remember you – or make you fade into the background.
There’s power in being unique, and yet, brand tone of voice (TOV) is becoming increasingly homogenous. Brands are self-sabotaging their own uniqueness on platforms like Twitter because they’re too concerned with sounding platform-native.
Sustainable social platform WeAre8 wants your brand to join the “new world” of responsible advertising
Up and coming social media platforms have their work cut out for them. In the face of big tech’s monopoly on our most used social apps, achieving mainstream success isn’t easy. TikTok, for example, is the only upstart to take on the key players and win. And despite BeReal’s moment in the spotlight, it doesn’t even scratch the top 10 downloaded apps this year.
10 must-dos for brands navigating the state of social now and beyond
In an industry that’s ever-changing, social can feel like an endless rotation of platforms, trends and the next big thing. Apps test features daily, there’s a new meme format every week, and just when you’ve mastered TikTok, now everyone’s talking about BeReal. It can be difficult for brands and marketers to stay ahead of the curve.
“Nothing is off the table”: the four freedoms of Ryanair’s disruptive social strategy
Ryanair is a brand that does social media right. Ironically, it does this by doing all the wrong things. ‘Wrong’ in this instance means all the things we think corporate brands shouldn’t do – like clapping back to haters, drawing attention to its biggest pain points, and going viral with tweets that make you do a double take.
Why brands should become more human on LinkedIn
Some marketers might think LinkedIn is only a jobs platform. A platform where brands can announce new career opportunities, sure; advertise to consumers, maybe. But dropping professionalism? Perhaps not.
Brands like Thursday, Innocent and Gymshark are all challenging this perception, bringing a fresh perspective. Marketers will say the best brands are human, and despite its corporate associations, LinkedIn shouldn’t be an outlier in this approach.
“Relevance is everything”: How Innocent Drinks adapts its TOV for every social channel
One of Innocent’s most successful social media posts, published in January 2022, is a three-line summary for each year of working from home since the pandemic. Between 2020 and 2022, the descriptions get more manic, from a sensible “3 cups of tea a day” to “25 coffees straight into your veins.” 84k organic LinkedIn engagements, eight million users reached, and not a single mention of an Innocent product.
Why the best campaigns depend on creative strategy
When we say social is an ever-changing landscape, we really mean it. It touches everything from our work to roles in the industry. And with these changes come a need to evolve beyond binary marketing models. What’s the better approach, creative or strategic? At Social Chain, it’s both.
