Why Brands Need to Match Creator-Led Challenger Brands
Creator-led brands are on the rise, and heritage brands with decades of equity are finding themselves threatened and losing market share.
In this episode, social-born brand Tonic Health speaks on the value of using only social, how being an entrepreneur-fronted brand impacts your approach to transparency, and what most brands don’t realise they’re doing wrong. Expect plenty of candour on what real audiences want, and a welcome reality check on how we can all work to improve and compete with our new competitors.
Sunna van Kampen - Tonic Health March 2025 (26 min)
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