Why Every Brand Needs a Data-Driven Mindset
Every time you order a Domino’s pizza, you’re interfacing with countless data-driven touchpoints – whether it’s suggested items or Dom the Pizza Tracker telling you your Pepperoni Passion is in the oven. In this episode, Nick Bamber, digital and data director at Domino’s, unpacks why the brand sees itself as a data company first and a pizza business second. He reveals how leveraging smart data and AI resulted in 10 million app users, the learnings from Domino’s’ journey to become “the Netflix of pizza”, and the future of food delivery in an increasingly digital world.
Nick Bamber - Domino’s March 2025 (25 min)
0:00
Like this? Read more
How Yorkshire Tea Uses Northern Charm to Own its Category Feb 2025 (2 min)
Why Every Brand Needs a Data-Driven Mindset Mar 2025 (3 min)
